Safety done differently.
The path we've chosen takes guts. Real guts.
The easiest way is to take the well-trodden path — the seemingly safest option. This is where we take the first idea that comes to mind, run it by a committee, and water it down enough so it won't risk upsetting anyone. Then we find some stock imagery of serious looking people in PPE, slap a 'Safety is our top priority' banner over the top, and plaster them around the place for a couple months. Nailed it.
But, we both know that communicating safety this way doesn't bring about real change. In fact, it often just adds to the noise and erodes trust between our organisation and the people we're trying to keep safe.
So, what's the other way?
Well, to wheel out a well-worn cliche — we take the road less travelled. This way takes a little more planning and preparation. It might take us down a few side tracks and unfamiliar paths. It might mean some back-tracking.
But what we know about this way, is that it's the route to greater connection and engagement. It actually stands a chance of cutting through the noise and bullshit to get people to take notice. This is how we change behaviours.
Will we ruffle a few feathers?
We sure hope so. Because the alternative is disinterest and a lack of attention.
Will we have to fight for some ideas?
Yep. But the best ideas are the ones worth fighting for.
Will this be a journey (like, in the stereotypical reality TV sense?)
Probably. But at least we'll have something to talk about at the next safety conference.
Our 'journey' will take us through 3 stages:
The first is uncovering what Safety Greatness means at Probuild. What are we striving for? What's the narrative that's going to get us there?
The second is unlocking the potential in our leaders to drive this program forward. We'll do this by becoming great communicators. Sharing more stories, asking more questions, and having more purposeful interactions.
The third and final stage is lifting the visibility of safety on our sites. If we had a dollar for every time someone told us how busy they were... well, we'd have a lot of them. But this isn't going to change. We're always going to be up against it — doing more with less. Tighter budgets, tighter timeframes, more pressure, more complexity, more, more, more... so we might as well just accept the challenge and get on with it.